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Cheese:
You
move your mouse around. Especially when browsing the Web. You might
not be aware of it, and some people do it more than others. Some move
the mouse pointer away from the main text, and place it on "white
space", not to cover any important text. Others browse through
lists while using the mouse pointer as visual aid. Others move the mouse
along the same trail as their eyes gaze at. These are the results of a study with several participants who browsed typical websites. With this data, you can get a better idea of where users look at (without the cost of gaze trackers) and design web pages accordingly. With Cheese, it is also possible to predict where the user will click next, and what her/his second choice would be, for example, if she/he selects an Amazon product from a list, we can predict what her/his second choice would have been. Cheese uses a clever combination of Javascript (so the user does not have to install any plug-ins) and Server Side Java to gather all the data and store it in a database. The result is then visualized automatically on top of the webpage, which shows you where your visitors' interests are. Cheese was published in "Frames", was also featured in Science Today and the BBC. Research abstract Conventional web interfaces respond to and consider only mouse clicks when defining a user model. We have extended this and take into account all mouse movements on a page as an additional layer of information for inferring user interest. We have developed a straightforward way to record all mouse movements on a page, and conducted a user study to analyze and investigate mouse behavior trends. We found certain mouse behaviors, common across many users, which are useful for content providers in increasing the effectiveness of their interface design.
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Cheese: Tracking Mouse Movement Activity on Websites, a Tool for User
Modeling